- 256 pages
- English
- PDF
- Available on iOS & Android
About this book
This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government.
Strategic Communication: Origins, Concepts, and Current Debates is a groundbreaking study, the first book explicitly focused on strategic communication as it is currently used and discussed in the U.S. government. Written specifically for those who are new to strategic communication, this incisive book clarifies the definitional debate, explores the history of the term and its practice, and embraces a broad, practical definition. But that is only the beginning. Moving to the realities of the issue, author Christopher Paul reviews dozens of government reports on strategic communication and public diplomacy released since 2000, examining specific proposals related to improving strategic communication in the U.S. government and explaining the disagreements. Most important, he offers consensus and clarity for the way ahead, discussing how disparate elements of the government can be coordinated to master—and win—the "war of ideas" through fully integrated and synchronized communications and actions.
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- Cover
- Contents
- Preface and Acknowledgments
- Chapter 1 Introduction: The Promise and Peril of Strategic Communication
- Chapter 2 What Is Strategic Communication, and What Should It Be?
- Chapter 3 History of Public Diplomacy and Strategic Communication
- Chapter 4 Who Does Strategic Communication?
- Chapter 5 Challenges Facing U.S. Strategic Communication
- Chapter 6 Improving Strategic Communication
- Chapter 7 Conclusions and the Way Ahead
- Appendix I: Definitions of Strategic Communication
- Appendix II: Department of Defense Report on Strategic Communication, December 2009
- Appendix III: White House National Framework for Strategic Communication, March 2010
- Bibliography
- Index