This book illuminates modern political technology, examining important technologies, companies, and people; putting recent innovations into historical context; and describing the possible future uses of technology in electoral politics.
Despite a decade of political technology's celebrated triumphs—such as online fundraising of the presidential campaigns of McCain in 2000, Dean in 2003, and Obama in 2008; or the web-enabled, socially networked campaign of Obama 2008—the field of e-politics is still at an unsolidified stage.
Margin of Victory: How Technologists Help Politicians Win Elections offers an unprecedented insiders' view of the fast-changing role of political technology that explains how innovations in the use of new media, software tools, data, and analytics hold yet untapped potential. Contributions from leading practitioners in this highly specialized field cover everything from political blogs to targeting mobile devices to utilizing software created specifically to manage campaigns. The book documents how political technology is still in an early stage, despite its enormous advances in recent years, and how the strategies that work today will inevitably be superseded as new technologies arrive and potential voters become less receptive to the previous campaign's tactics.
- 281 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
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Table of contents
- Cover
- Margin of Victory
- Recent Titles in New Trends and Ideas in American Politics
- Title
- Copyright
- Dedication
- Contents
- Series Foreword
- Foreword
- Acknowledgments
- Introduction
- Chapter 1 The Digital Revolution: Campaigns and New Media Communications
- Chapter 2 The Quest for Victory: Campaigning Online for President
- Chapter 3 Skyrocketing Numbers: Online Fundraising for Political Campaigns
- Chapter 4 Ignore at Your Peril: Campaigns and the Blogosphere
- Chapter 5 Growing Power: Digital Marketing in Politics
- Chapter 6 You Can Take It with You: The Evolution of Mobile Politics
- Chapter 7 Blessings and Curses: How Technology Is Changing Polling
- Chapter 8 Serving the People: Constituent Relations in the Digital Age
- Chapter 9 An Explosion of Innovation: The Voter-Data Revolution
- Chapter 10 Organizing Technology: The Marriage of Technology and the Field Campaign
- Chapter 11 A New Model: VAN and the Challenge of the Voter-File Interface
- Chapter 12 Innovative Tactics: The GOP Goes Online
- Chapter 13 Making It Personal: The Rise of Microtargeting
- Chapter 14 Acting Intelligently: A Brief History of Political Analytics
- Chapter 15 Bootstrapping an Enterprise: NGP and the Evolution of Campaign Software
- Chapter 16 Actionable Data: Using Social Technology to Change Organizations
- Chapter 17 Impasse: The Voting Technology Challenge
- Conclusion
- Notes
- About the Editor and Contributors
- Index
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Yes, you can access Margin of Victory by Nathaniel G. Pearlman in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Political Process. We have over 1.5 million books available in our catalogue for you to explore.