Margin of Victory
eBook - PDF

Margin of Victory

How Technologists Help Politicians Win Elections

  1. 280 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Margin of Victory

How Technologists Help Politicians Win Elections

About this book

This book illuminates modern political technology, examining important technologies, companies, and people; putting recent innovations into historical context; and describing the possible future uses of technology in electoral politics. Despite a decade of political technology's celebrated triumphs—such as online fundraising of the presidential campaigns of McCain in 2000, Dean in 2003, and Obama in 2008; or the web-enabled, socially networked campaign of Obama 2008—the field of e-politics is still at an unsolidified stage. Margin of Victory: How Technologists Help Politicians Win Elections offers an unprecedented insiders' view of the fast-changing role of political technology that explains how innovations in the use of new media, software tools, data, and analytics hold yet untapped potential. Contributions from leading practitioners in this highly specialized field cover everything from political blogs to targeting mobile devices to utilizing software created specifically to manage campaigns. The book documents how political technology is still in an early stage, despite its enormous advances in recent years, and how the strategies that work today will inevitably be superseded as new technologies arrive and potential voters become less receptive to the previous campaign's tactics.

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Yes, you can access Margin of Victory by Nathaniel G. Pearlman in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Political Process. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Margin of Victory
  3. Recent Titles in New Trends and Ideas in American Politics
  4. Title
  5. Copyright
  6. Dedication
  7. Contents
  8. Series Foreword
  9. Foreword
  10. Acknowledgments
  11. Introduction
  12. Chapter 1 The Digital Revolution: Campaigns and New Media Communications
  13. Chapter 2 The Quest for Victory: Campaigning Online for President
  14. Chapter 3 Skyrocketing Numbers: Online Fundraising for Political Campaigns
  15. Chapter 4 Ignore at Your Peril: Campaigns and the Blogosphere
  16. Chapter 5 Growing Power: Digital Marketing in Politics
  17. Chapter 6 You Can Take It with You: The Evolution of Mobile Politics
  18. Chapter 7 Blessings and Curses: How Technology Is Changing Polling
  19. Chapter 8 Serving the People: Constituent Relations in the Digital Age
  20. Chapter 9 An Explosion of Innovation: The Voter-Data Revolution
  21. Chapter 10 Organizing Technology: The Marriage of Technology and the Field Campaign
  22. Chapter 11 A New Model: VAN and the Challenge of the Voter-File Interface
  23. Chapter 12 Innovative Tactics: The GOP Goes Online
  24. Chapter 13 Making It Personal: The Rise of Microtargeting
  25. Chapter 14 Acting Intelligently: A Brief History of Political Analytics
  26. Chapter 15 Bootstrapping an Enterprise: NGP and the Evolution of Campaign Software
  27. Chapter 16 Actionable Data: Using Social Technology to Change Organizations
  28. Chapter 17 Impasse: The Voting Technology Challenge
  29. Conclusion
  30. Notes
  31. About the Editor and Contributors
  32. Index