
The Entrepreneur's Information Sourcebook
Charting the Path to Small Business Success
- 304 pages
- English
- PDF
- Available on iOS & Android
About this book
For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small businessāand in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.
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Information
Table of contents
- Cover
- THE ENTREPRENEURāS INFORMATION SOURCEBOOK
- Title
- Copyright
- CONTENTS
- ILLUSTRATIONS
- INTRODUCTION
- WHY ANOTHER BOOK ON ENTREPRENEURSHIP?
- ORGANIZATION
- ASK AND PAY FOR HELP!
- CHAPTER 1 ARE YOU AN ENTREPRENEUR?
- CHAPTER 2 RESEARCH, STATISTICS, AND INFORMATION GATHERING
- CHAPTER 3 START UP
- CHAPTER 4 YOUR BUSINESS PLAN
- CHAPTER 5 FRANCHISING OPTIONS
- CHAPTER 6 RAISING CAPITAL
- CHAPTER 7 MARKETING AND ADVERTISING
- CHAPTER 8 THE INTERNET AND SELLING GLOBALLY
- CHAPTER 9 MANAGEMENT
- CHAPTER 10 PERSONNEL /HUMAN RESOURCES
- CHAPTER 11 LEGAL AND TAX ISSUES
- CHAPTER 12 WORKING WITH THE GOVERNMENT
- CHAPTER 13 COMPETITIVE ANALYSIS
- CHAPTER 14 GROWING YOUR BUSINESS AND MOVING ON
- GLOSSARY
- INDEX
- ABOUT THE AUTHOR