eBook - PDF

Marketing in the 21st Century and Beyond

Name: Marketing in the 21st Century and Beyond
ISBN: 9781440828539

Timeless Strategies for Success

Bruce D. Keillor,

276 pages
English
PDF
Available on iOS & Android

eBook - PDF

Marketing in the 21st Century and Beyond

Timeless Strategies for Success

Bruce D. Keillor,

About this book

This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume. Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing. Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.

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Yes, you can access Marketing in the 21st Century and Beyond by Bruce D. Keillor in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.