eBook - PDF

Inside Political Campaigns

Name: Inside Political Campaigns
ISBN: 9780313370076

Theory and Practice

Gary A. Copeland,

Karen S. Johnson-Cartee,

296 pages
English
PDF
Available on iOS & Android

eBook - PDF

Inside Political Campaigns

Theory and Practice

Gary A. Copeland,

Karen S. Johnson-Cartee,

About this book

As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.' This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to choose a particular campaign strategy by explaining how various strategies work with the voting public. While the book is research-driven, its academic findings are tempered and expanded by the authors' personal political consulting experiences. The text will be of interest to scholars, students, and practitioners alike in political communication, advertising, public opinion, political science, political rhetoric, and campaigns and elections.

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Yes, you can access Inside Political Campaigns by Gary A. Copeland,Karen S. Johnson-Cartee in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Politics. We have over one million books available in our catalogue for you to explore.