- 294 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.' This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to choose a particular campaign strategy by explaining how various strategies work with the voting public. While the book is research-driven, its academic findings are tempered and expanded by the authors' personal political consulting experiences. The text will be of interest to scholars, students, and practitioners alike in political communication, advertising, public opinion, political science, political rhetoric, and campaigns and elections.
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Key takeaways
AI-Generated Insights
Insight 1
Analyze the historical development of political campaigning and the theoretical frameworks that guide modern political communication consultants in strategic and tactical decision-making.
Insight 2
Evaluate the processes of public opinion formation and the effects of political communication on the voting public. Apply relevant research methods to analyze campaign strategies and their impact.
Insight 3
Assess the role and application of specific political communication tactics, such as advertising, within campaigns. Identify and analyze the legal and ethical considerations that shape campaign practices.
Information
Table of contents
- Contents
- Political Advertising Transcripts
- Series Foreword
- Acknowledgments
- Introduction
- Chapter 1 The Evolution of Political Campaigning
- Chapter 2 Modern Political Communication Consulting
- Chapter 3 Understanding the Public Opinion Process in the United States
- Chapter 4 Understanding Political Leadership
- Chapter 5 Political Communication Effects
- Chapter 6 Political Communication Research Methods and Applications
- Chapter 7 Political Advertising
- Chapter 8 Legal and Ethical Considerations
- References
- Index
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Yes, you can access Inside Political Campaigns by Gary A. Copeland,Karen S. Johnson-Cartee in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Politics. We have over 1.5 million books available in our catalogue for you to explore.