eBook - ePub

Customer reactions to Out of Stock in food retail

Name: Customer reactions to Out of Stock in food retail
ISBN: 9783757844868

Timo Handermann,

Carsten Kortum,

116 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Customer reactions to Out of Stock in food retail

Timo Handermann,

Carsten Kortum,

About this book

Due to various events, the availability of goods in retail is currently increasingly being restricted with the result that customers cannot find in food retail (FR) the products they wish to purchase because those products are sold out or not availa-ble for delivery. This situation is also termed Out of Stock (OoS). The reasons for the unavailability of products are often problems in connection with orders for goods, as well as the shelf-filling process within a store. According to literature, in those cases where a customer faces an OoS situation, the customer may postpone the purchase, purchase an alternate product, purchase the product in another store or not purchase at all. Depending on the customers reaction, this will result in a sales decline affecting the retailer and /or manufacturer differently. In these cases, customer reactions are influenced by various factors, such as brand loyalty, availa-bility of offered substitute products and many other factors. Within the scope of a survey, it was found that 36% of the customers predominantly reacted with the purchase of an alternate product of another brand to OoS. Also, 29% of the surveyed were willing to visit another store due to OoS.

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Yes, you can access Customer reactions to Out of Stock in food retail by Timo Handermann,Carsten Kortum in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.