Mexican Multinationals

Building Multinationals in Emerging Markets

Alvaro Cuervo-Cazurra, Miguel A. Montoya

• Publisher: Cambridge University Press
• Year: 2018
• Print ISBN:
  9781108480611
• eBook ISBN:
  9781108630757
• Topic: Business
• Subtopic: International Business
• Index: Business

Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. It is the first book to provide an in-depth look at Mexican multinationals, or 'Multimexicans'. These include some of the leading firms in the world, such as the construction materials producer Cemex and the tortilla maker Grumasa, as well as smaller but innovative firms such as the theme park Kidzania and the cinema multicomplex Cinepolis. This comprehensive analysis contains case studies written by local industry experts on these and other firms, across twenty-two industries. The lessons drawn will be of interest to researchers, students, and consultants, as well as managers and executives of firms in other emerging markets looking to upgrade capabilities and expand abroad.

Table of contents

• Cover
• Half-title page
• Title page
• Copyright page
• Dedication
• Contents
• List of Figures
• List of Tables
• List of Contributors
• Preface
• 1 MultiMexicans: An Introduction
• 2 MultiMexicans: An Overview
• 3 MultiMexicans in the Agriculture Industry: SuKarne and Bachoco
• 4 MultiMexicans in the Mining Industry: Grupo México and Industrias Peñoles
• 5 MultiMexicans in the Petroleum Industry: Pemex
• 6 MultiMexicans in the Iron and Steel Industry: Altos Hornos de México and Industrias CH
• 7 MultiMexicans in the Food Industry: Bimbo and Gruma
• 8 From Family Firms to MultiMexicans in the Beer Industry: Grupo Modelo and Cuauhtémoc Moctezuma
• 9 MultiMexicans in Footwear: Flexi and Andrea
• 10 MultiMexicans in the Cement Industry: Cemex and Grupo Cementos de Chihuahua
• 11 MultiMexicans in the Ceramic Tile Industry: Lamosa and Interceramic
• 12 MultiMexicans in the Containers and Packaging Industry: Vitro and Envases Universales
• 13 MultiMexicans in Automotive Components: Metalsa and Nemak
• 14 MultiMexicans in the Domestic Appliance Sector: Mabe and Man Industries
• 15 MultiMexicans in the Retail Industry: Elektra and Coppel
• 16 MultiMexicans in the Restaurant Industry: El Pollo Loco and Alsea
• 17 MultiMexicans in the Hospitality Industry: Hoteles City Express and Grupo Posadas
• 18 MultiMexicans in the Entertainment Industry: KidZania and Cinépolis
• 19 MultiMexicans in the Television Industry: Televisa and TV Azteca
• 20 MultiMexicans in Information Technology: Binbit and Softtek
• 21 MultiMexicans in the Telecommunications Industry: América Móvil and Iusacell
• 22 MultiMexicans in Professional Consultancy Services: Sintec and Feher & Feher
• 23 MultiMexicans in Higher Education: National Autonomous University of Mexico and Monterrey Tec
• 24 Conclusions: Building Multinationals in Emerging Markets
• 25 Research Strategy for Analyzing MultiMexicans
• Index