Mexican Multinationals
eBook - PDF

Mexican Multinationals

Building Multinationals in Emerging Markets

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Mexican Multinationals

Building Multinationals in Emerging Markets

About this book

Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. It is the first book to provide an in-depth look at Mexican multinationals, or 'Multimexicans'. These include some of the leading firms in the world, such as the construction materials producer Cemex and the tortilla maker Grumasa, as well as smaller but innovative firms such as the theme park Kidzania and the cinema multicomplex Cinepolis. This comprehensive analysis contains case studies written by local industry experts on these and other firms, across twenty-two industries. The lessons drawn will be of interest to researchers, students, and consultants, as well as managers and executives of firms in other emerging markets looking to upgrade capabilities and expand abroad.

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Yes, you can access Mexican Multinationals by Alvaro Cuervo-Cazurra,Miguel A. Montoya in PDF and/or ePUB format, as well as other popular books in Business & International Business. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half-title page
  3. Title page
  4. Copyright page
  5. Dedication
  6. Contents
  7. List of Figures
  8. List of Tables
  9. List of Contributors
  10. Preface
  11. 1 MultiMexicans: An Introduction
  12. 2 MultiMexicans: An Overview
  13. 3 MultiMexicans in the Agriculture Industry: SuKarne and Bachoco
  14. 4 MultiMexicans in the Mining Industry: Grupo México and Industrias Peñoles
  15. 5 MultiMexicans in the Petroleum Industry: Pemex
  16. 6 MultiMexicans in the Iron and Steel Industry: Altos Hornos de MĂ©xico and Industrias CH
  17. 7 MultiMexicans in the Food Industry: Bimbo and Gruma
  18. 8 From Family Firms to MultiMexicans in the Beer Industry: Grupo Modelo and Cuauhtémoc Moctezuma
  19. 9 MultiMexicans in Footwear: Flexi and Andrea
  20. 10 MultiMexicans in the Cement Industry: Cemex and Grupo Cementos de Chihuahua
  21. 11 MultiMexicans in the Ceramic Tile Industry: Lamosa and Interceramic
  22. 12 MultiMexicans in the Containers and Packaging Industry: Vitro and Envases Universales
  23. 13 MultiMexicans in Automotive Components: Metalsa and Nemak
  24. 14 MultiMexicans in the Domestic Appliance Sector: Mabe and Man Industries
  25. 15 MultiMexicans in the Retail Industry: Elektra and Coppel
  26. 16 MultiMexicans in the Restaurant Industry: El Pollo Loco and Alsea
  27. 17 MultiMexicans in the Hospitality Industry: Hoteles City Express and Grupo Posadas
  28. 18 MultiMexicans in the Entertainment Industry: KidZania and Cinépolis
  29. 19 MultiMexicans in the Television Industry: Televisa and TV Azteca
  30. 20 MultiMexicans in Information Technology: Binbit and Softtek
  31. 21 MultiMexicans in the Telecommunications Industry: América Móvil and Iusacell
  32. 22 MultiMexicans in Professional Consultancy Services: Sintec and Feher & Feher
  33. 23 MultiMexicans in Higher Education: National Autonomous University of Mexico and Monterrey Tec
  34. 24 Conclusions: Building Multinationals in Emerging Markets
  35. 25 Research Strategy for Analyzing MultiMexicans
  36. Index