eBook - PDF

Best-Worst Scaling

Name: Best-Worst Scaling
ISBN: 9781316309032

Theory, Methods and Applications

Jordan J. Louviere,

Terry N. Flynn,

A. A. J. Marley,

English
PDF
Available on iOS & Android

eBook - PDF

Best-Worst Scaling

Theory, Methods and Applications

Jordan J. Louviere,

Terry N. Flynn,

A. A. J. Marley,

About this book

Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices. It is an increasingly popular way for academics and practitioners in social science, business, and other disciplines to study and model choice. This book provides an authoritative and systematic treatment of best-worst scaling, introducing readers to the theory and methods for three broad classes of applications. It uses a variety of case studies to illustrate simple but reliable ways to design, implement, apply, and analyze choice data in specific contexts, and showcases the wide range of potential applications across many different disciplines. Best-worst scaling avoids many rating scale problems and will appeal to those wanting to measure subjective quantities with known measurement properties that can be easily interpreted and applied.

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Yes, you can access Best-Worst Scaling by Jordan J. Louviere,Terry N. Flynn,A. A. J. Marley in PDF and/or ePUB format, as well as other popular books in Economics & Econometrics. We have over one million books available in our catalogue for you to explore.