eBook - ePub

Holistic Marketing

Name: Holistic Marketing
ISBN: 9781632997234

Digital Transformation through People, Processes, and Technology

Ed Locher,

164 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Holistic Marketing

Digital Transformation through People, Processes, and Technology

Ed Locher,

About this book

A blueprint for digital transformation ?Effective marketing is both art and science—a beautiful combination of data, intuition, and empathy. In Holistic Marketing, you will discover how to create a high-performing demand-generation engine that changes the conversation about marketing's contribution to organizational value in a gripping and comprehensive review. Today, "digital transformation" can mean any number of things, but there is a gap in the literature. There is no how-to book that takes on the task of clearly defining the process, the personnel, and the technology required to successfully transform an organization. In Holistic Marketing, Locher draws on his decades of experience as a marketing leader to provide an instruction manual for marketing professionals to transform their teams and transcend dated expectations as companies evolve from start-up to scale-up and beyond. Holistic Marketing represents a new era in marketing, an evolved state where data-driven decision-making supplants guesses to create a predictable, accountable, and transparent engine of growth that delivers maximum impact.

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Yes, you can access Holistic Marketing by Ed Locher in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.