Confessions of 2 Dinosaurs
eBook - ePub

Confessions of 2 Dinosaurs

Timeless Lessons in International Marketing and Sales

  1. 266 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Confessions of 2 Dinosaurs

Timeless Lessons in International Marketing and Sales

About this book

This book makes you street-smart, with only a bit of academia!Two dinosaurs of marketing describe their careers in automotive, food, household goods, jewellery, cosmetics and TV Home Shopping. They give useful advice for young professionals how the business world works in stories from the marketing and sales frontier and in textbook chapters.

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Yes, you can access Confessions of 2 Dinosaurs by Thomas Andersen,Sal Hatteea in PDF and/or ePUB format, as well as other popular books in Business & Pubblicità. We have over one million books available in our catalogue for you to explore.

Information

Year
2023
Print ISBN
9783757881498
eBook ISBN
9783756882939
Edition
3
Subtopic
Pubblicità

Table of contents

  1. About the authors
  2. Table of Contents
  3. Abbreviations
  4. Preface
  5. In the beginning
  6. Apprenticeships and Interns
  7. Confectionery
  8. FMCG – Going the extra mile
  9. Automotive – adding value
  10. Household Goods
  11. French Cheese
  12. Jewellery
  13. Cosmetics
  14. TV Home Shopping
  15. Consulting Startups
  16. Consulting CEOs
  17. Marketing
  18. Team Management
  19. Positioning
  20. Focus on the customer
  21. Selling
  22. Hiring
  23. Timing
  24. Behavioral Economics
  25. Leadership
  26. Innovations
  27. Cooperations and Networking
  28. Negotiations
  29. Meetings
  30. The interview
  31. Sources and Recommendations
  32. Copyright