eBook - ePub

Subliminal Leadership

Name: Subliminal Leadership
ISBN: 9781000997163

Why It Is as Important as Emotional Intelligence

Thomas Frankl,

244 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Subliminal Leadership

Why It Is as Important as Emotional Intelligence

Thomas Frankl,

About this book

Understanding the power of subliminal influence makes or breaks leaders. What is it that subliminally motivates people to give their best, not just what's in their job description? How do you build an outstanding team? (Spoiler: it's not just by putting the best people in a team.) The answer lies in the power of subliminal influence. This book explains in a clear and accessible way this important, yet little known and understood, area of psychology and leadership.

As Emotional Intelligence helped managers and leaders to understand the importance of empathy in the workplace, Subliminal Leadership takes us to the next level by explaining how influence through non-verbal communication mostly happens below the threshold of our conscious awareness: subliminal forms of body language and communication which influence other people's attitudes, thinking and behavior – and which may boost, or undermine a leader's authority, the performance of teams or the quality of key customer relationships. Readers will learn how we unconsciously communicate and how we positively or negatively influence other people in the process. Understanding subliminal influence will help people in, or aspiring towards, leadership positions to build trust, understand others' emotions, make better decisions, and strengthen professional relationships. Based on recent scientific research in disciplines as diverse as psychology, evolutionary biology, anthropology, medicine, neuroscience, and management studies, the book offers a breakthrough, multidisciplinary approach to influence and leadership.

This book is for everyone interested in the psychological, biological, and medical dimensions of leadership.

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Yes, you can access Subliminal Leadership by Thomas Frankl in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.