Television and the Political Image
eBook - ePub

Television and the Political Image

A Study of the Impact of Television on the 1959 General Election

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Television and the Political Image

A Study of the Impact of Television on the 1959 General Election

About this book

Was the 1959 UK General Election the first television election? Could television be used to create a Party 'image'? Television and the Political Image (1961) provides answers to both these questions. It surveys two constituencies, interviewing the same cross-section of electors before and after the election campaign, and analyses and compares the campaigns as conducted by television, radio, the Press, and through the work of the local Parties. Various effects of the political barrage are measured and attributed to their sources; such effects include changes in voting intention during the course of the election campaign, changes in attitudes to Parties and their leaders, and changes in what the voter knows of the parties' policies.

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Yes, you can access Television and the Political Image by Joseph Trenaman,Denis McQuail in PDF and/or ePUB format, as well as other popular books in Media & Performing Arts & Television. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2023
Print ISBN
9781032602752
eBook ISBN
9781003820581
Edition
1
Topic
Media & Performing Arts
Subtopic
Television

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Original Half Title
  6. Also by Joseph Trenaman
  7. Frontispiece
  8. Original Title Page
  9. Original Copyright Page
  10. Epigraph
  11. Table of Contents
  12. Illustrations
  13. Acknowledgments
  14. I • Election Television - an Unknown Factor
  15. II • Method
  16. III • Political Images
  17. IV • The Nature of the Campaign
  18. V • How the Campaign Reached the Electors
  19. VI • Television Electioneering - The Viewers’ Response
  20. VII • Changes of Allegiance during the 1959 Campaign
  21. VIII • Changes in Political Attitudes
  22. IX • The Electors’ Knowledge of Party Policies and National Issues
  23. X • The Effects of Television and Other Media
  24. XI • The Characteristics of the ‘Changers’
  25. XII • Some Implications
  26. XIII • Summary of the Findings
  27. Notes on the Chapters
  28. Glossary
  29. Reference Table of Sampling Errors
  30. A • Construction of Indices of Exposure
  31. B • An Index of Political Change
  32. C • Fieldwork and a Note on the Elusive Elector
  33. D • Voting in the Sample and in the Constituencies
  34. E • The Social Composition of the Sample
  35. F • Estimates of Press Space devoted to the Campaign
  36. G • Analysis Tables of Political Images
  37. Index