Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.

The chapters look at artificial Intelligence and augmented reality, trend setting and the impact of social media, the effect of the COVID-19 pandemic on various sectors, and much more.

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.

No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.

Perlego offers two plans: Essential and Complete

Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.

Both plans are available with monthly, semester, or annual billing cycles.

We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.

Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.

Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.

Yes, you can access Navigating the Digital Landscape by Nripendra Singh,Pooja Kansra,S. L. Gupta,S.L. Gupta,Pooja Khanna in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Emerald Publishing Limited

Year

Print ISBN

eBook ISBN

Topic

Subtopic

Index

Cover
Navigating the Digital Landscape
Navigating the Digital Landscape: Understanding Customer Behaviour in the Online World
Copyright Page
Contents
List of Figures and Tables
About the Contributors
1. Influence of Fashion Bloggers on Setting Trends and Purchase Decision of Young Indian Metropolitan Women
2. What Does the Rise of Avatars Mean for Consumers? A Systematic Literature Review and Future Research Opportunities
3. Does Effective Handling of Negative E-Word of Mouth on Social Media Influence Customers' Behavioral Intentions in the Co ...
4. Antecedents of Healthy Lifestyle of Young Consumers: A Cross-Sectional Study of Sri Lanka
5. Artificial Intelligence and Augmented Reality: A Business Fortune to Sustainability in the Digital Age
6. A Qualitative Inquiry Into Preference of Bahraini Fashion Designers Towards Fashion Shows Versus Digital Fashion Shows, ...
7. Students Perspective Toward Online Teaching in Higher Education During COVID-19: A Cross-Sectional Analysis
8. Extending the Technology Acceptance Model as Predictor to Explore Student's Intention to Use an Online Edtech Platform i ...
9. Metamorphosis of Retail Purchase Through Customer Segmentation in Pandemic Times
10. Impact of the Pandemic on Consumer Behavior – A Review
11. Consumers in the Pandemic: Contented or Discontented
12. COVID-19 Impact on Consumer Preferences Toward Convenience Store Versus Hypermarkets

About this book

Frequently asked questions

Information

Table of contents