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Zara - Seconda edizione
Come si confeziona il successo
Enrique Badia
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eBook - ePub
Zara - Seconda edizione
Come si confeziona il successo
Enrique Badia
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About This Book
Zara, ma non solo: perchĂ© questo Ăš il marchio piĂč conosciuto del gruppo Inditex, di cui fanno parte anche Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home e UterqĂŒe. Fondato in Galizia quarant'anni fa da Amancio Ortega, il gruppo continua a crescere e ad aprire nuovi punti vendita. Che cosa sta dietro il successo di Zara? La storia, un po' avventurosa ma non troppo, di un marchio che ha rivoluzionato la vendita al dettaglio, imponendo la moda chic and cheap e bilanciando due elementi che appaiono contraddittori: standardizzazione globale e adattamento alle realtĂ e ai bisogni locali. Un successo che ha davanti nuove sfide.
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