Written for a wide audience, from undergraduate and graduate students to citizens and activists, this book will teach you about how economics has influenced the digital technologies that we use every day. Most media textbooks won?t tell you much about economic terms, concepts or principles; this book will explain to you the economic theory and history underpinning everything from advertising to computers, social networking sites and streaming services. With examples ranging from Elon Musk?s takeover of Twitter to Amazon and the world of online shopping, Caraway offers a personal perspective about today?s media technologies that will enrich your understanding of their technical, cultural, and social significance.
Providing a comprehensive introduction to the basics of economics and putting theory into practice, Caraway offers an expansive approach to media economics in action. The book includes:
- chapters on early economic thought and political economy
- a two-part overview of the foundations of economics
- a wide range of examples covering topics such as advertising, user-generated content and smartphones
The detail and depth of this book, with its up-to-date case studies and broad approach, makes it the essential introduction to economics for media students.
- 304 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
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Information
Publisher
SAGE Publications LtdYear
2023Print ISBN
9781529796490
9781529796506
Edition
1eBook ISBN
9781529799866
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Contents
- Preface
- Dedication
- Acknowledgements
- About the author
- 1 Introduction: Approaches to the Economics of Digital Technology
- 2 Early Economic Thinking
- 3 From Classical Political Economy to Neoclassical Economics
- 4 Contemporary Economics: Economic Models and Concepts
- 5 Contemporary Economics: Elasticity, Decision- Making, and Cost Structures
- 6 Mapping Media Economics
- 7 The Transformative Effects of Modern Communication Networks
- 8 Advertising in the Digital Economy
- 9 Computers and Smartphones: Histories and Market Interdependencies
- 10 The Economics of User-Generated Content: YouTube and Instagram
- 11 The Economics of Social Networking Sites: Facebook and Twitter
- 12 The Economics of Streaming Services: Netflix and Spotify
- Glossary
- References
- Index
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Yes, you can access Digital Media Economics by Brett Caraway in PDF and/or ePUB format, as well as other popular books in Social Sciences & Media Studies. We have over 1.5 million books available in our catalogue for you to explore.