SHORTLISTED: Business Book Awards 2025 - Change & Sustainability
Sustainable Advertising is a manifesto for the world's advertising industry, a case for change globally: 'to change the way we work and to change the work we make'. This is the book every advertising and marketing professional needs to make every ad a sustainable ad.
Sustainable Advertising informs every stage of the advertising process with the expertise required to make advertising more sustainable, future-proofing portfolios, improving productivity, and saving money. Covering the way ads are made and distributed, to the products, services, and behaviours they promote, this book sets out the insights, best-in-class case-studies and practical guidance to accelerate change and ensure the industry is fit for purpose in the face of the climate crisis.
This must-read guide sets out a clear action plan for agencies, brands, media owners, tech platforms and individuals. It includes interviews with industry leaders including Unilever, WPP, Google, ITV, Cannes Lions, Meta, Havas, PwC, Tesco, Oxford University's Said Business School, the Advertising Standards Authority and dentsu. Learn how to avoid greenwashing, how to pitch more sustainable behaviour changes to appeal to the most customers and how advertising can make the most positive contribution to the global battle against climate change.
eBook - ePub
Sustainable Advertising
How Advertising Can Support a Better Future
- 296 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
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Information
Table of contents
- List of figures and tables
- Preface
- Acknowledgements
- Useful terms and phrases
- 01 Welcome to sustainable advertising
- 02 Greenwashing, and how to avoid it
- 03 Getting our own house in order
- 04 Reducing emissions from ad production
- 05 Reducing emissions from ad distribution
- 06 A sustainable media supply chain
- 07 Quick wins, and long-term success for media plans
- 08 Reducing emissions through awards and events
- 09 The big sustainable behaviour change challenge
- 10 Sustainable behaviour change: the magic ingredients
- 11 What ‘good’ looks like now, and in the future
- 12 Sector review: Energy, travel and tourism
- 13 Sector review: Food, fashion and finance
- 14 Measuring the industry’s impact
- 15 A rewarding profession and career
- 16 Start your change journey here
- Index
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Yes, you can access Sustainable Advertising by Matt Bourn,Sebastian Munden in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over 1.5 million books available in our catalogue for you to explore.