The Handbook of Business Essentials - Middle East Edition
eBook - ePub

The Handbook of Business Essentials - Middle East Edition

  1. 232 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Handbook of Business Essentials - Middle East Edition

About this book

The demands of today's fast-paced world have made it increasingly challenging for educators in higher education. Conventional teaching materials are continuously proving outdated due to their inflexibility and lack of consideration for diverse classrooms. Educators have struggled to find concise yet thorough, matter-of-fact content for teaching purposes. The solution is usually a scattershot collection of information from various sources—a particular difficulty for students whose English is a second language. Due to language barriers, innuendo, and lingo, these students can struggle with varying methods of information representation, ultimately finding it difficult to adjust to the expected pace of study. Within this challenge lies an opportunity to consolidate individual research, experience, and efforts to unify course materials better suited to the aforementioned audience. Therefore, The Handbook of Business Essentials - Middle East Edition provides a comprehensive look at the latest management theories and business strategies in a concise yet thorough, easy-to-read context particularly adjusted for non-native English speakers. It also caters to the target student audience by providing real-world examples from the Middle East, which they can better understand and relate to. The book includes a full Arabic translation, as well as a glossary of translated terminology.

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Information

Publisher
Austin Macauley Publishers
Year
2024
Topic
Business
eBook ISBN
9789948767619
Subtopic
Business General
Index
Business

Table of contents

  1. Title Page
  2. Copyright Information ©
  3. Dedication
  4. Foreword
  5. Introduction
  6. Chapter 1 Introduction to Management
  7. Chapter 2 Fundamentals of Marketing
  8. Chapter 3 Marketing Strategies
  9. Chapter 4 Fundamentals of Organizational Behavior
  10. Chapter 5 Family Business
  11. Chapter 6 Motivation and Communication
  12. Chapter 7 Leadership
  13. Appendix
  14. استهلال
  15. مقدمة
  16. الفصل الأول
  17. الفصل الثاني
  18. الفصل الثالث إستراتيجيات التسويق
  19. الشِّعارات
  20. تسمية العلامات التجاريَّة
  21. الفصل الرابع
  22. الفصل الخامس
  23. الشركة العائليَّة: ما الذي يجعله فريدة من نوعها؟
  24. التَّوريث والاستمراريَّة
  25. فض الصراعات
  26. الخاتمة
  27. الفصل السادس
  28. الفصل السَّابع
  29. السِّمات الشخصيَّة السَّبعة أكثر شيوعًا كما تظهر على القادة الناجحين
  30. الملحق نموذج هيكل خطة العمل

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Yes, you can access The Handbook of Business Essentials - Middle East Edition by Randa Diab Bahman, Abrar Al Enzi & Bekir Emre Kurtulmus in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over 1.5 million books available in our catalogue for you to explore.