Relevance and Text-on-Screen in Audiovisual Translation
eBook - ePub

Relevance and Text-on-Screen in Audiovisual Translation

The Pragmatics of Creative Subtitling

  1. 196 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Relevance and Text-on-Screen in Audiovisual Translation

The Pragmatics of Creative Subtitling

About this book

This book examines audiovisual translation (AVT) practices that fall outside conventional AVT norms, drawing on work from relevance theory to highlight alternative perspectives and make the case for a multidisciplinary approach to AVT.

The volume focuses on creative subtitling – otherwise known as 'text-on-screen' – through the lens of relevance theory, a cognitively grounded theory of communication. Sasamoto explores the ways in which a relevance theoretic approach can provide an analytical framework for a better understanding of the interaction between 'text-on-screen' and viewers' interpretation processes and, in turn, how media producers, professional or otherwise, use 'text-on-screen' to engage viewers in innovative ways. The volume looks at such forms as telop, creative text use on screen, and forms of user-generated text-on-screen.

The book introduces a new dimension to work on cognative pragmatics and the wider applications of relevance theory in multimodal communication and AVT, making it of interest to scholars in these disciplines.

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Yes, you can access Relevance and Text-on-Screen in Audiovisual Translation by Ryoko Sasamoto in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Linguistics. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2024
Print ISBN
9781032139708
eBook ISBN
9781003862888
Edition
1
Topic
Languages & Linguistics
Subtopic
Linguistics
Index
Languages & Linguistics

Table of contents

  1. Cover
  2. Half-Title Page
  3. Series Page
  4. Title Page
  5. Copyright Page
  6. Dedication
  7. Table of Contents
  8. List of Figures
  9. List of Tables
  10. Acknowledgements
  11. 1 Text-on-Screen
  12. 2 Cognitive-Pragmatic Approaches in Translation Studies
  13. 3 Creative and Innovative Subtitling: How Viewers Process Creative Pop-up Captions on TV1
  14. 4 Text-on-Screen and Social Impact: Vigilance and Trust
  15. 5 An Empirical Approach to AVT: Overview of Eye-Tracking in AVT Research
  16. 6 An Empirical Approach to AVT: A Case Study: Eye-Tracking, Ageing, and Viewing Behaviour
  17. 7 Participatory Culture, Social Media, and Text-on-Screen: Sharing Emotions via the Use of Creative Titling
  18. 8 Conclusion and Future Directions
  19. Index