Growth Hacking
eBook - ePub

Growth Hacking

Strategie e strumenti per far crescere startup e PMI

Gerardo Forliano

  1. 304 pages
  2. Italian
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Growth Hacking

Strategie e strumenti per far crescere startup e PMI

Gerardo Forliano

Book details
Table of contents
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About This Book

Il segreto del successo di ormai ex startup come Airbnb, Dropbox e Spotify è una metodologia nata nella Silicon Valley, il growth hacking: un processo che coinvolge marketing, sviluppo di prodotto e analisi dei dati, e che attraverso continue fasi di sperimentazione aiuta a far crescere un business nella maniera più rapida possibile.Questo manuale descrive i fondamenti e le tecniche di growth hacking, unendo gli aspetti teorici con esempi ed esercitazioni pratiche. Si parte dalla definizione di growth hacking e del profilo del growth hacker per poi analizzare i principi alla base della crescita di una startup. In seguito viene illustrato il framework AAARRR, conosciuto anche come funnel dei pirati, e nel cuore del libro se ne approfondiscono tutte le fasi - awareness, acquisition, activation, retention, revenue, referral - mettendo in luce le strategie di ottimizzazione delle performance e le metriche per misurare i risultati. Il volume si conclude con le attività e i passi necessari per configurare, implementare e avviare un vero e proprio processo di growth hacking.Una guida pratica e ricca di strumenti, rivolta a chi - imprenditore, manager, startupper o marketer - vuole scoprire come far crescere un progetto imprenditoriale con un metodo scientifico.

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Information

Publisher
Apogeo
Year
2019
ISBN
9788850318827

Table of contents