eBook - ePub

Supercharging the Customer Experience

Name: Supercharging the Customer Experience
Author: Alan Williams,Dave Stubberfield

How organizations can drive performance in today's values - based economy

Alan Williams,

Dave Stubberfield,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Supercharging the Customer Experience

How organizations can drive performance in today's values - based economy

Alan Williams,

Dave Stubberfield,

About this book

In nearly all sectors–especially those that are service related–anew business agenda is emerging that is changing the landscape of customer experience and making traditional approaches no longer relevant. Customers are increasingly making choices based on emotion rather than rationale, and their thoughts and feelings can be shared to millions, instantly, in our super-connected world. Furthermore, brands are no longer owned by organizations, but co-owned with customers, employees, service partners and investors. And employees themselves want a sense of meaning and fulfilment from the companies they represent. There has been a general shift from a product-based economy to an experience-based one. For companies, the role of its customers and employees as ambassadors is of huge importance today. In short, the successful organization of tomorrow will deliver a customer experience that reinforces a sense of shared values with customers and stakeholders. This book defines a unique a fresh approach to the design, implementation and development of customer experience strategy in any organization

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Yes, you can access Supercharging the Customer Experience by Alan Williams,Dave Stubberfield in PDF and/or ePUB format, as well as other popular books in Business & Business generale. We have over one million books available in our catalogue for you to explore.