City Branding in Chinese Megacity Regions
eBook - ePub

City Branding in Chinese Megacity Regions

Against the Background of Ecological Modernization

  1. 150 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

City Branding in Chinese Megacity Regions

Against the Background of Ecological Modernization

About this book

This book introduces a comprehensive conceptual framework which examines the impact of ecological modernization on city branding, using Chinese megacity regions as examples.

Focusing on city branding efforts led by local governments, it delves into practices driven by vertical inspiration, horizontal imitation, and self-reflection. It explores the influence of ecological modernization on different aspects of city branding, such as the branding process, strategy, and governance. The book also compares how ecological modernization affects city branding in terms of local government promotion and individual perceptions. Lastly, it scrutinizes city images associated with ecological modernization initiatives in symbolic urban projects, shedding light on implementation barriers from the perspective of policy network theory.

This book will be of huge interest to students and scholars of Chinese urban and environmental studies, urban geography and urban sociology. It will also appeal to policy-makers, practitioners and private companies working in the fields of place promotion, city marketing and branding.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access City Branding in Chinese Megacity Regions by Haiyan Lu in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Regional Studies. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half Title
  3. Series Page
  4. Title Page
  5. Copyright Page
  6. Table of Contents
  7. List of figures
  8. List of tables
  9. Acknowledgments
  10. 1 Introduction
  11. 2 Impact of ecological modernization from the lens of city branding theories
  12. 3 Impact of ecological modernization in government promotion and individual perceptions of city branding
  13. 4 Impact of ecological modernization in city branding evolution
  14. 5 City branding by municipalities in multilevel governance
  15. 6 City branding reflected in smart eco city projects
  16. 7 Conclusion
  17. Appendix
  18. Index