eBook - ePub

Evolution of the Global Fitness Industry

Name: Evolution of the Global Fitness Industry
ISBN: 9781040153819

Strategy, Sustainability and Innovation

Patrizia Gazzola,

Enrica Pavione,

Francesco Ferrazzano,

140 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Evolution of the Global Fitness Industry

Strategy, Sustainability and Innovation

Patrizia Gazzola,

Enrica Pavione,

Francesco Ferrazzano,

About this book

The pandemic has taught us all how important it can be to look after our physical and mental health, and how worthwhile it is to invest in taking care of ourselves. This short book illustrates the main trends that are modifying the fitness industry worldwide and highlights contemporary relevance to strategic change. It outlines what is currently happening within the promising fitness market and analyses the major emerging trends and the scientific data, referring to startups that could become very interesting market players in the years to come. Sustainability and technology will be the subject of in-depth analysis, as they represent the main drivers that will guide the sector in the future. The book also considers the most important aspect of sustainability related to the fitness industry and wellness more generally: the Silver Economy. The analysis is supported by an extensive database involving the 100 leading companies in the sector worldwide. The novelty of this research is to provide a document analysing the typical characteristics of this market, consumption dynamics, consumer triggers, and underlying the socio-economic scenario. The treatment of key themes such as fitness-tech startups, sport strategic management and above all innovation and sustainability make the book unique and appealing to researchers, academics, students, and practitioners.

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Yes, you can access Evolution of the Global Fitness Industry by Patrizia Gazzola,Enrica Pavione,Francesco Ferrazzano in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.