eBook - ePub

Transforming PR

Name: Transforming PR
ISBN: 9781040149911

Public Relations to People Relations

Andrius Kasparas,

296 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Transforming PR

Public Relations to People Relations

Andrius Kasparas,

About this book

This book introduces the concept of the Picnic Society – a society which we all belong to today because social media has given us unlimited opportunities to create or destroy our own and our circle's (our bubble's) realities, possibilities, and reputations.

In today's world every organization is integrated into society, and the people belonging to organizations are integrated into various continually interacting communities. Social media has – or soon will – erase any remaining boundaries between organizations and the world's social fabric. It is increasingly pointless for organizations to try to establish relationships with society, because these already exist – 24 hours per day, 7 days per week, and all 365 days of the year. This is what I mean in talking about the transformation of the field of PR – from Public Relations to People Relations. This book discusses the challenges facing public relations professionals working in a contemporary society that is flooded with information, offers endless channels of communication, gives rise to true and false leaders, and is marked by both openness and mistrust, by real and fake news.

This book will appeal to professionals who already have a solid grasp of public relations technologies but would like to review their skills and develop their own model of public relations know-how without being limited by the strict boundaries of traditional PR theory.

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Yes, you can access Transforming PR by Andrius Kasparas in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Media & Communications Industry. We have over one million books available in our catalogue for you to explore.