Behavioral Economics for Tourism
Perspectives on Business and Policy in the Travel Industry
- 278 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Behavioral Economics for Tourism
Perspectives on Business and Policy in the Travel Industry
About this book
Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The volume concludes with case studies illustrating successful and unsuccessful behavioral tactics and strategies for tourism businesses and organizations.- Provides behavioral profiling of the digitally-informed, mobile, self-managed tourist- Allows the tourism industry to better understand tourists, both cognitively and emotionally- Supports business success, technology development and sustainability in the tourism industry- Features case studies on behavioral tactics and strategies for use in tourism
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Information
Table of contents
- Cover image
- Title page
- Table of Contents
- Copyright
- About the author
- Acknowledgments
- Introduction: Behavioral economics: the economics of every day
- Chapter 1. Primer on behavioral economics
- Chapter 2. Tourism and traditional thinking
- Chapter 3. Tourism of the (near) future: growing, faster, on-the-go
- Chapter 4. Behavior-smart thinking for destinations
- Chapter 5. Behavior-smart thinking for tourism companies
- Chapter 6. Best practices and approaches using behavior-smart thinking in 10 tourism industry scenarios
- Conclusion
- Index