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eBook - ePub
About this book
By Invitation Only examines the shift in the United States from mobilization (the partisan method of stimulating very high voter turnout in elections) to activation—the political variant of "niche marketing." This more contemporary method that parties, interest groups, and candidates employ induces particular, finely targeted portions of the public to become active in elections, demonstrations, and lobbying. Traditional partisan mobilization was a crude tool, operating through personal and print communication. It involved broad appeals often carried through personal conversation with local party workers, or through America's then highly partisan press. Political mobilization predominated during election campaigns of the late 19th and early 20th centuries, a period of peak party power. The shift from mobilization to activation allows organizers to mobilize strategic minorities while cloaking the effort in a misleading guise of popular rule. The vogue of participation is that all should get involved. In fact, as Schier illustrates, the process encourages only a strategically selected few to vote in elections or petition government for their interests. The result is a decline of majority rule in American politics. A must-read for anyone concerned with politics in America.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access By Invitation Only by Steven E. Schier in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & American Government. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Dedication
- Contents
- Acknowledgments
- Introduction
- 1. The Rise of Activation Strategies
- 2. The Great Disintegration: From Partisan Mobilization to Activation
- 3. Candidates, Parties, and Electoral Activation
- 4. Interest Organizations and Electoral Activation
- 5. Interest Organizations and Government: Lobbying by Activation
- 6. From Activation to Inclusion
- Bibliography
- Index