Subscription-video-on-demand (SVOD) services are available on many online video-streaming platforms (VSPs) in China, such as iQiyi, Youku and Tencent Video, backed by Baidu, Alibaba and Tencent groups (BAT), respectively. The video content on these platforms can be the same shows as those broadcasted on national or provincial television stations or originally produced and exclusively streamed on the VSP. Meanwhile, VSPs purchase the distribution rights of foreign films and television series to enrich the content pool. This book aims to provide an account of Chinese television, particularly online drama series, or webisodes, with an awareness of the existence and competition of Netflix, covering topics on business strategies of VSPs, original content production trends, trans-media stories telling cases, audience behaviors and practitioner insight.
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Chinese TV in the Netflix Era
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0Table of contents
- Cover
- Half-Title
- Title
- Copyright
- Contents
- Introduction
- 1 Webisode Distribution and Globalization Strategies of Video-Streaming Platforms: Taking iQIYI as an Example
- 2 The Production of High-Quality Homemade Short Dramas on Chinese Networks: The Example of iQIYI’s Mist Theater
- 3 What Are They Bullet-Screening About? A Content Analysis of Bullet Screen Comments about Crime Crackdown (2021)
- 4 Content, Platforms and Distribution: Challenges and Prospect in the Field of Webisode Productions
- Notes on Contributors
- Index