Venture Clienting

How to Partner with Startups to Create Value

Tobias Gutmann, Sebastian Greiss, Christian Hüttenhein

• Publisher: Kogan Page
• Year: 2024
• Print ISBN:
  9781398616943
• Edition: 1
• eBook ISBN:
  9781398616981
• Topic: Business
• Subtopic: Business General
• Index: Business

Venture Clienting provides a practical, step-by-step guide to how organizations can drive innovation and unlock value through venture clienting.

Venture clienting enables companies to tap into new technologies, business models and ideas and foster a culture of agility and growth. This book presents a set of frameworks, tools and methodologies designed to help readers master venture clienting in their organizations. It takes a deep dive into the fundamental building blocks of venture clienting, exploring everything the reader needs to systematically build and run a successful venture client unit. From strategy and organization to infrastructure, communication, process, enabling processes, governance and control, culture and stakeholder management, the book delves into the practicalities of each component.

Venture Clienting answers key questions such as: how can you build effective venture client units? What are the secrets to running a venture client unit that is lean, agile and cost-efficient? What are the key challenges in venture clienting and how can they be overcome? It is packed with practical insights, examples and cases such as the Microsoft and OpenAI Moonshot Partnership, BSH Startup Kitchen and AVL. Empower your business to innovate faster and more efficiently with this essential guide for companies and startups seeking to drive strategic growth through venture clienting.

Table of contents

• List of figures and tables
• About the authors
• List of contributors
• Foreword by Professor Henry Chesbrough
• Foreword by Dr Ingo Ramesohl
• Preface
• List of abbreviations
• PART ONE Exploring Venture Clienting
• 1 Introduction
• 2 The history of corporate venturing: The path to Venture Clienting
• 3 The corporate venturing toolbox: The Swiss Army knife of corporate innovation
• 4 Venture Clienting: Defining the concept
• PART TWO Venture Clienting in action
• 5 Laying the groundwork with strategy
• 6 The basics – organization, infrastructure, communication
• 7 The process
• 8 Enabling processes
• 9 Governance and control
• 10 Culture and stakeholder management
• PART THREE Challenges, solutions and possibilities
• 11 Challenges and solutions: Overcoming the hurdles of Venture Clienting
• 12 The future: Trends and predictions in Venture Clienting
• 13 Closing thoughts: The future of corporate innovation and strategic consideration
• Index