eBook - ePub

Brand Jamaica

Name: Brand Jamaica
ISBN: 9781496217486

Reimagining a National Image and Identity

Hume Johnson,

Kamille Gentles-Peart,

252 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Brand Jamaica

Reimagining a National Image and Identity

Hume Johnson,

Kamille Gentles-Peart,

About this book

Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation-branding practices at large. Although a tiny Caribbean island inhabited by only 2.8 million people, Jamaica commands a remarkably large presence on the world stage. Formerly a colony of Britain and shaped by centuries of slavery, violence, and plunder, today Jamaica owes its popular global standing to a massively successful troika of brands: music, sports, and destination tourism. At the same time, extensive media attention focused on its internal political civil war, mushrooming violent crime, inflation, unemployment, poverty, and abuse of human rights have led to perceptions of the country as unsafe.

Brand Jamaica explores the current practices of branding Jamaica, particularly within the context of postcoloniality, reconciles the lived realities of Jamaicans with the contemporary image of Jamaica projected to the world, and deconstructs the current tourism model of sun, sand, and sea. Hume Johnson and Kamille Gentles-Peart bring together multidisciplinary perspectives that interrogate various aspects of Jamaican national identity and the dominant paradigm by which it has been shaped.

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Yes, you can access Brand Jamaica by Hume Johnson,Kamille Gentles-Peart in PDF and/or ePUB format, as well as other popular books in Social Sciences & Latin American & Caribbean History. We have over one million books available in our catalogue for you to explore.