Responsibility in Strategic Communication
eBook - ePub

Responsibility in Strategic Communication

Truth or Trap?

  1. 272 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Responsibility in Strategic Communication

Truth or Trap?

About this book

Corporate social responsibility, diversity, equity, inclusion, sustainability, ESG, and environmental concerns have become paramount in the realm of strategic communication and public relations. Communicating these concepts effectively is vital to a myriad of stakeholders, encompassing both internal and external communications. How are these elements managed, articulated, and represented in modern communication practices? In today's era, marked by the burgeoning significance of digital communication, an increasing number of organizational leaders recognize the imperative of entrusting decision-making authority to communication experts. Responsibility in Strategic Communication offers a profound exploration into responsible strategic communication, differentiating genuine commitment from mere promises of responsibility.

Advances in Public Relations and Communication Management(APCRM) is a publication of the European Public Relations Education and Research Association (EUPRERA). Each volume includes contributions from EUPRERA's annual congress and follow the theme of each event.

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Yes, you can access Responsibility in Strategic Communication by Denisa Hejlová,Petra Koudelková,Hana Moravcová,Stefania Romenti,Chiara Valentini in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Advances in Public Relations and Communication Management
  3. Title
  4. Copyright
  5. Contents
  6. List of Figures and Tables
  7. About the Editors
  8. About the Contributors
  9. Introduction to the Volume
  10. Public Relations and Responsibility: Pricklier Relations in Polarized Times
  11. The Complexity and Opportunities of CSR 17
  12. The Evolution and Controversy of ESG: Communicating Responsibility or Responsible Communication?
  13. Is It all Fake? The Rhetoric in CSR and Sustainability Communication: Literature Review
  14. Corporate Social Responsibility Scepticism as a Multidimensional Construct: A Scoping Literature Review
  15. CEO Activism in Portugal: A View From Inside
  16. Stakeholder Engagement for Sustainable Development: Exploring Award-Winning Campaigns
  17. Artificial Intelligence Ethical Violations and Corporate Response Strategies
  18. Communicating About Controversial Issues: The Case of Halal Offerings in the Food Retail and Banking Sectors in Germany and Austria
  19. Hashtag Hijacking as a Governmental Social Responsibility Action: A Communication Network Approach to the COVID-19 Vaccination Arena in Romania