eBook - PDF

Controversies in Competitive Intelligence

Name: Controversies in Competitive Intelligence
ISBN: 9780313053672

The Enduring Issues

Craig S. Fleisher,

David L. Blenkhorn,

344 pages
English
PDF
Available on iOS & Android

eBook - PDF

Controversies in Competitive Intelligence

The Enduring Issues

Craig S. Fleisher,

David L. Blenkhorn,

About this book

Chosen for their clear, direct relevance to scholars and practitioners in the volatile field of competitive intelligence, the 24 issues evaluated here represent the cutting edge of CI's most pressing concerns. Current, scholarly, pragmatic, and among the first of its kind, this book presents the heart of the field in a way that even the relatively uninitiated can grasp and quickly apply. The authors cover the latest technological advances and their relation to the tools most valued by CI professionals. They also show that despite its enormous range of possibilities, CI has limits. Navigating the ever-changing organizational and marketplace environments is difficult. A key debate involves what should and shouldn't be done to maximize the beneficial power of CI. Fleisher, Blenkhorn, and the book's contributors present the crucial points of this debate. This book is perfect for practitioners seeking guidance, but also as a supplemental text for students in such courses as marketing strategy and planning, business-to-business marketing, and competitive intelligence itself.

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Yes, you can access Controversies in Competitive Intelligence by Craig S. Fleisher,David L. Blenkhorn in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.