eBook - ePub

Pivoting and Producing for Online TV

Name: Pivoting and Producing for Online TV
ISBN: 9781040344002

Australia's Transition

Alexa Scarlata,

322 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Pivoting and Producing for Online TV

Australia's Transition

Alexa Scarlata,

About this book

The introduction and diffusion of international subscription video-on-demand (SVOD) services in the 2010s represented the most significant disruption of established national broadcast and pay-TV ecologies in their long history. Using an in-depth Australian case study, this book narrates this profound period of proliferation. It also considers how incumbent commercial networks, pay-TV providers and public service broadcasters developed into online TV providers, albeit in assorted ways. In so doing, it conceives of the early impact of online TV (2015–2020) more broadly and acknowledges the role of both new and old TV players.

The industry-wide shift towards online TV over this period also impacted existing television drama production cultures. SVOD services provided a fruitful avenue for the distribution of existing archives and slowly began to support the production of new Australian content with an increasingly global focus. However, the formal arrival of online TV certainly did not usher in the boom in original local television drama many anticipated. Pivoting and Producing for Online TV: Australia's Transition advances the macro-analysis of television production strategies.

This book will be useful to students and researchers interested in media, film, and cultural studies.

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Yes, you can access Pivoting and Producing for Online TV by Alexa Scarlata in PDF and/or ePUB format. We have over one million books available in our catalogue for you to explore.