What happens to the 'M' in MTV? A look at the changes in MTV's programming
- 25 pages
- English
- PDF
- Available on iOS & Android
What happens to the 'M' in MTV? A look at the changes in MTV's programming
About this book
Seminar paper from the year 1998 in the subject Communications - Movies and Television, grade: 1- (A-), Ohio University (School of Telecommunication), course: Broadcast & Cable Programming, language: English, abstract: A couple of months ago I had the chance to talk to the pop critic and founder of the Rolling Stone Magazine Greil Marcus doing an interview for a German radio station. When I asked him, what he thought of the recent HipHop videos, he answered, " In the United States MTV doesn't show many music videos anymore. They show date shows, game shows or celebrities playing volleyball on the beach shows. Videos are shown only in the middle of the night, when I can't watch them". I had noticed a similar trend on MTV Europe but wasn't aware that MTV's move towards non-music programming was even more severe in the United States. Greil Marcus is certainly not the only one complaining about the lack of music in "Music Television". Even Bart Simpson during the beginning of one episode of "The Simpsons" writes a grumpy "In don't want my MTV anymore" on the blackboard in his classroom (Stein 1997, p. 103).But what has led to the focus of MTV on non-music programming? Or is the trend even reversing and MTV is going back its roots? What about the new spin-off channels MTV started to offer in the past? This paper takes a look at the changes in MTV's programming within the last couple of years, at the new programs of this season and at the historical development of this interesting network.
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.