eBook - PDF

Advertising, Cigarette Brands and Smokers - An Analysis of Different Cigarette Brands, their Target Groups and the Conveyed Customer Images

Name: Advertising, Cigarette Brands and Smokers - An Analysis of Different Cigarette Brands, their Target Groups and the Conveyed Customer Images
ISBN: 9783638429962

Jascha Walter,

22 pages
English
PDF
Available on iOS & Android

eBook - PDF

Advertising, Cigarette Brands and Smokers - An Analysis of Different Cigarette Brands, their Target Groups and the Conveyed Customer Images

Jascha Walter,

About this book

Seminar paper from the year 2005 in the subject English Language and Literature Studies - Linguistics, grade: 2-, Otto-von-Guericke-University Magdeburg (Institut für fremdsprachliche Philologien), language: English, abstract: In this essay I want to compare different cigarette ads from Marlboro, Lucky Strike and West in detail and in general. Moreover, I want to analyse the different target groups and characteristics of the different brands' smokers. It is conspicuous that many cigarette brands do not advertise for a particular kind of tobacco and its taste or quality, but for a certain image, lifestyle or attitude. This makes clear that many cigarette brands advertise more for an image than the actual product and brings up the question why cigarette brands concentrate on promoting and emphasizing the brand image. Since the different brands address and appeal to different types of persons or smokers, I am going to find out, what makes a person choose a certain cigarette brand.

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Yes, you can access Advertising, Cigarette Brands and Smokers - An Analysis of Different Cigarette Brands, their Target Groups and the Conveyed Customer Images by Jascha Walter in PDF and/or ePUB format, as well as other popular books in Literature & European Literary Collections. We have over one million books available in our catalogue for you to explore.