Marketing Analysis Chipotle Mexican Restaurant and Applebee's Restaurant
eBook - PDF

Marketing Analysis Chipotle Mexican Restaurant and Applebee's Restaurant

  1. 15 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Marketing Analysis Chipotle Mexican Restaurant and Applebee's Restaurant

About this book

Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, University of Phoenix, language: English, abstract: The following paper compares the marketing strategies employed by two successful restaurants, Chipotle Mexican Grill and Applebee's Neighborhood Grill & Bar. This analysis will include an overview of each restaurant's business, their current sales trends, and their specific target market. In addition, company brands will be discussed, as well as their manner of distribution, promotion methods, and pricing. With these factors determined, each company's specific advantages and strengths will then be given. From there, a comparison of the two companies marketing strategies will be examined, including an overview of each company website, the strengths and weaknesses of these sites, and which features I personally preferred.

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Yes, you can access Marketing Analysis Chipotle Mexican Restaurant and Applebee's Restaurant by Kimberly Wylie in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.

Information

Publisher
GRIN Verlag
Year
2006
eBook ISBN
9783638512688
Edition
0
Topic
Business
Subtopic
Management
Index
Business

Table of contents