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Trump and Putin in Media Mythologies
About this book
Trump and Putin in Media Mythologies provides an account of the media portrayal of two presidents—Donald Trump of the United States and Vladimir Putin of the Russian Federation—as mythologized figures.
The book delineates the mythologizing strategies media employ to build these two leaders' narratives and the logic of mythologization of the overall political process. It addresses the construction of the two presidential imageries and the political and cultural needs fulfilled by the archetypes they embody. The volume provides a comparative analysis of two culture-specific narrating strategies that resonate with the two—American and Russian—electorates.
This interdisciplinary account combines the areas of media studies, myth studies, political anthropology, and cultural studies. It will also be an essential read for scholars and graduate students interested in political communication, public relations, and cognitive marketing.
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Information
Table of contents
- Cover
- Half-Title Page
- Series Page
- Title Page
- Copyright Page
- Table of Contents
- Preface
- Introduction
- Part I Nationhood, presidency, myth
- 1 National mythology and the meanings of presidency
- 2 Delivering the presidential message
- 3 The synchronizing power of myth
- Part II The memo’s imprint
- 4 The technology of storytelling
- 5 News as myth
- 6 One stage, two heroes, three scripts: Media construction of Trump–Putin relations
- Part III Culture-specific presidential imagery
- 7 Culture-specific targeting of the electorate: Myth and fairy tale
- 8 Temporal dimension of heroic chronotopes
- 9 Spatial axes of power
- Index