Analysis of Dell's Business Strategy
eBook - PDF

Analysis of Dell's Business Strategy

  1. 53 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Analysis of Dell's Business Strategy

About this book

Research Paper (postgraduate) from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: A, St. Mary's University San Antonio, Texas, language: English, abstract: Dell was founded in 1984 by Michael Dell on a simple concept: by selling computer systems directly to customers. Its corporate headquarters are located in Round Rock, Texas, and it conduct operations worldwide through subsidiaries. The company's core business strategy is built around its direct customer model and highly efficient manufacturing and logistics. Nowadays they are expanding that core strategy by adding new distribution channels to reach even more commercial customers and individual consumers not only in the USA but around the world. Recently, company also has begun to pursue a targeted acquisition strategy designed to augment select areas of its business with more products, services, and technology. Dell's goal today is to provide the best possible customer experience by offering superior value; high-quality, relevant technology; customized systems and services; superior service and support; and differentiated products and services that are easy to buy and use [1]. But what pursued Dell to change its strategy and to reevaluate its direct model?

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Information

Publisher
GRIN Verlag
Year
2009
Edition
0
eBook ISBN
9783640312054
Subtopic
Management

Table of contents

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    Yes, you can access Analysis of Dell's Business Strategy by Alina Ignatiuk in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over 1.5 million books available in our catalogue for you to explore.