eBook - PDF
Mercedes Benz Cars Germany - Market Analysis
Using the Approach of SWOT and PEST Analysis
- 40 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Mercedes Benz Cars Germany - Market Analysis
Using the Approach of SWOT and PEST Analysis
About this book
Seminar paper from the year 2013 in the subject Economics - Other, grade: 2, 0, University of applied sciences, Cologne, course: Marketing, language: English, abstract: An analysis of the German automotive market and the Mercedes-Benz cars division, as an actor on this market, are done. Therefore firstly the relevant external factors for the German automotive market are audited by examining its` political-legal, economical, sociological and technological factors. Secondly an internal audit is done by examining strengths and weaknesses of the German division of the company. As a result a holistic picture of Mercedes-Benz cars` market related situation is assessed.
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Yes, you can access Mercedes Benz Cars Germany - Market Analysis by Thilo Ketschau in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.