
Managerial Economics
A Problem Solving Approach
- 306 pages
- English
- PDF
- Available on iOS & Android
About this book
Learn how to use managerial economics to diagnose and solve business problems with Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 6E. This breakthrough text, designed specifically for upper-level and M.B.A. students like you, offers a succinct and fast-paced, yet challenging, approach full of invaluable insights. This edition incorporates less math and fewer technical models, graphs and figures than traditional managerial economics texts, while emphasizing the real decisions that today's managers face daily. The authors use models only to help you determine why mistakes are made and how to fix them. The latest economic updates introduce the most recent economic developments and current economic challenges worldwide. You learn how to apply economic theory to even the most formidable business challenges as interactive applications and MindTap digital resources reinforce understanding. Meaningful insights make this learning guide useful now and throughout your business career.
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Information
Table of contents
- Cover
- Title Page
- Copyright Page
- Brief Contents
- Contents
- Preface: Teaching Students to Solve Problems
- Section 1: Problem Solving and Decision Making
- Section 2: Pricing, Costs, and Profits
- Section 3: Pricing for Greater Profit
- Section 4: Strategic Decision Making
- Section 5: Uncertainty
- Section 6: Organizational Design
- Section 7: Wrapping Up
- Epilogue: Can Those Who Teach, Do?
- Glossary
- Index