Brand Evaluator. Real company example: Abele Optik
Applied marketing and branding tools
- 16 pages
- English
- PDF
- Available on iOS & Android
Brand Evaluator. Real company example: Abele Optik
Applied marketing and branding tools
About this book
Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, 3, Catholic University Eichstätt-Ingolstadt (WFI Ingolstadt), course: Branding for Service Excellence, language: English, abstract: The following paper is going to evaluate the performance of the brand Abele Optik and will give some recommendations what steps it should take to improve the customer's experienceand what it can do to bring it brand back on track. The aspect of the location and the interior design of the shops will not be evaluated.A competitive analysis, an examination of the positioning of the brand and strategic recommendations are given in the paper. Moreover marketing and branding tools as for example perceptual maps and the brand pyramid are applied to rebuild the brand.
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.