Differentiation as the key to success. A marketing plan for Starbucks
eBook - PDF

Differentiation as the key to success. A marketing plan for Starbucks

  1. 55 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Differentiation as the key to success. A marketing plan for Starbucks

About this book

Seminar paper from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, 3, University of King Juan Carlos, language: English, abstract: The present paper develops a marketing plan for Starbucks. The author begins this task by performing a marketing analysis including a Porters Five Forces-analysis of the retail coffee and snacks industry. He then proceeds with an external and internal analysis, examining competitors and social, economic and environmental trends as well as the companies own resources and current position.Following a SWOT-Analysis, different aspects of strategic and operational marketing are highlighted, among them the product itself, price, place, promotion, targeting and segmentation. Finally, implementation and control of the strategy are discussed and a conclusion is drawn.

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Yes, you can access Differentiation as the key to success. A marketing plan for Starbucks by Katharina Reinhard in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
GRIN Verlag
Year
2016
eBook ISBN
9783668176720
Edition
0
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents