Master's Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, 3, University of Applied Sciences Nuremberg, language: English, abstract: "The Earth is round but, for most purposes, it's sensible to treat it as flat."The quote above is a part of Theodore Levitt's iconic article "The Globalisation of Markets", published in May 1983. Since it was published, it has been the focus of many discussions, with both protagonists and antagonists. In this thesis, the validity of Levitt's arguments in "The Globalisation of Markets", 35 years after it is published, is researched using the example Germany and Turkey's skin care industry.This research was conducted with the combination of existing literature and research, as well as an empirical survey. The current situation of the skin care market in Germany and Turkey was reviewed through various channels. After the literature review, the findings were supported with the cultural identification model "Dimensions of Behaviour", developed by Richard Lewis, and compared to the results achieved by two surveys conducted in Germany and Turkey.
eBook - PDF
Globalisation vs. Localisation of Marketing 30 years after Theodore Levitt. Analysis, Survey and Comparison of the German and Turkish skincare markets
Nivea, Clinique, Vichy, Diadermine and Skinceuticals as examples
- 94 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Globalisation vs. Localisation of Marketing 30 years after Theodore Levitt. Analysis, Survey and Comparison of the German and Turkish skincare markets
Nivea, Clinique, Vichy, Diadermine and Skinceuticals as examples
About this book
Trusted by 375,005 students
Access to over 1.5 million titles for a fair monthly price.
Study more efficiently using our study tools.
Table of contents
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn how to download books offline
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.5M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1.5 million books across 990+ topics, we’ve got you covered! Learn about our mission
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more about Read Aloud
Yes! You can use the Perlego app on both iOS and Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Yes, you can access Globalisation vs. Localisation of Marketing 30 years after Theodore Levitt. Analysis, Survey and Comparison of the German and Turkish skincare markets by Deniz Ünal in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over 1.5 million books available in our catalogue for you to explore.