Marketing Case Study Tesla
eBook - PDF

Marketing Case Study Tesla

  1. 24 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Marketing Case Study Tesla

About this book

Case Study from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, 3, International School of Management, Campus Munich, language: English, abstract: As the number of publications referring to Tesla increased formidable during the last years, it is a highly discussed automotive brand, which is becoming more and more important. In August 2017, the Bernstein Research Institute published a study dealing with brand enjoyment and service experiences of 286 Tesla owners, which resulted in a fanatical brand loyalty autonomous of the region the participants lived in.This paper deals with aspects of Global Marketing Management and Customer Relationship Management, which on the one hand include growth drivers and complexities that underpin the strategy of Tesla in its quest to exercise market power in a very competitive automotive market place, and on the other hand examine how Tesla was able to connect its customers as prominent iconic luxury brand. In the end of this paper a "blue print" model on how Tesla might build and embrace a customer driven marketing strategy aimed at building tighter bonds with its loyal customers and delivering added value will be proposed.

Tools to learn more effectively

Saving Books

Saving Books

Keyword Search

Keyword Search

Annotating Text

Annotating Text

Listen to it instead

Listen to it instead

Information

Publisher
GRIN Verlag
Year
2018
eBook ISBN
9783668706200
Edition
0
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

    Frequently asked questions

    Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription
    No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn how to download books offline
    Perlego offers two plans: Essential and Complete
    • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
    • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
    Both plans are available with monthly, semester, or annual billing cycles.
    We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 990+ topics, we’ve got you covered! Learn about our mission
    Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more about Read Aloud
    Yes! You can use the Perlego app on both iOS and Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
    Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
    Yes, you can access Marketing Case Study Tesla by Ricardo Escoda in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.