Management Case Study Amazon. Analysis and Decision Making
eBook - PDF

Management Case Study Amazon. Analysis and Decision Making

  1. 29 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Management Case Study Amazon. Analysis and Decision Making

About this book

Case Study from the year 2018 in the subject Business economics - General, grade: 1, 7, International School of Management, Campus Munich, language: English, abstract: As the number of publications referring to Amazon increased formidable during the last years, it is a highly discussed retail brand, which is becoming more and more important. In July 2016, the UK trade marketing association DMA1 published a study showing Amazon as favorite retail brand amongst competitors like John Lewis, Marks & Spencer, eBay and ASOS. Every fourth of the 1000 participants voted for Amazon, even though they were not given a shortlist with answers, but an empty text-box to fill in their favorable retail brand.This paper deals with aspects referring to the research fields Advanced Strategic Man- agement, Business Development and International Business Game. At the end of each part a summary with the most fundamental information helps to build a broad overview.

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Information

Publisher
GRIN Verlag
Year
2018
eBook ISBN
9783668705104
Edition
0
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

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