Influence of Social Media on the Academic Performance of Students in Federal College of Education Omuku Rivers State, Nigeria

Leo the Great Ebenezer Ph.D, Okoromah Hope

• Publisher: GRIN Verlag
• Year: 2021
• eBook ISBN: 9783346474469
• Edition: 0
• Topic: Business
• Subtopic: Marketing
• Index: Business

Academic Paper from the year 2021 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 4.5, course: Management Sciences, language: English, abstract: The study examined the Influence of Social Media on Students' Academic Performance in Federal College of Education Technical Omoku Rivers State Nigeria. The concept of social media and the influence and challenges of social media on students' academic performance in the college were the objectives of the work. The Social Learning Theory was used to provide a theoretical foundation for this research endeavour. The study area was the Federal College of Education Technical Omoku Rivers State Nigeria. A survey design was adopted with both primary (questionnaire) and secondary sources of data. A stratified random sampling technique was used with one hundred (100) sample size (respondents). Face and content validity methods were also utilized in the study. The work recommends the use of social media for academic purposes in order to positively influence students' academic performance in the college for better grades and general knowledge acquisition.