- 51 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Batik Hanbok. Promoting a Hybrid Fashion Phenomenon on Instagram
About this book
Bachelor Thesis from the year 2022 in the subject South Asian Studies, South-Eastern Asian Studies, grade: 1, 0, University of Frankfurt (Main) (Sprach-und Kulturwissenschaften), language: English, abstract: This work analyzes the popularity of the hybrid fashion phenomenon batik hanbok that combines Korean traditional hanbok with Indonesian batik art. The thesis focuses on marketing strategies used by batik hanbok designers on Instagram and includes interviews with batik hanbok designers and customers. The goal of this work is to show how small batik hanbok businesses place their products on the market, how the customers react to the hybrid phenomenon and how Instagram can help to raise interest in batik hanbok.
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Yes, you can access Batik Hanbok. Promoting a Hybrid Fashion Phenomenon on Instagram by Tamara Wiedersum in PDF and/or ePUB format, as well as other popular books in Social Sciences & Asian American Studies. We have over one million books available in our catalogue for you to explore.