Great Fundraising Organizations
eBook - PDF

Great Fundraising Organizations

Why and How The World's Best Charities Excel at Raising Money

  1. 290 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Great Fundraising Organizations

Why and How The World's Best Charities Excel at Raising Money

About this book

Unlock new growth opportunities by transforming your organization's approach to fundraising

In Great Fundraising Organizations, renowned nonprofit consultant Alan Clayton delivers a proven blueprint for charities and non-profits worldwide to scale their fundraising efforts and their effectiveness. Based on data gathered over twenty years of work with more than 500 organizations including Unicef and WWF, this book explains exactly what works and why, revealing to readers the rigorously researched mindsets, strategies, and practices in use by Great Fundraising Organizations (GFOs)—rare organizations that have the ability to unlock the fundraising revenue they need to meet or exceed performance and mission goals.

Accessible, confident, and infused with Clayton's signature style of observational humor, this book delivers everything readers need to fundraise more effectively with certainty, clarity, and confidence. Some of the ideas explored by Clayton include:

  • Evidence to explain why some non-profits dramatically grow their revenues whilst others don't.
  • What makes leadership for a Great Fundraising Organization different.
  • That a precise set of internal behaviours are more important in driving growth than external factors.
  • Why some fundraising communications drive growth and why some don't.

Great Fundraising Organizations earns a well-deserved spot on the bookshelves of nonprofit CEOs, directors of fundraising, board chairs and members, and all fundraising professionals seeking to apply tried-and-tested methods for fundraising success and growth to their organizations.

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Yes, you can access Great Fundraising Organizations by Alan Clayton in PDF and/or ePUB format, as well as other popular books in Business & Nonprofit Organizations & Charities. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley
Year
2025
Print ISBN
9781394278251
eBook ISBN
9781394278275

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Contents
  5. Foreword
  6. Introduction: “How Can It Be So Hard to Save a Child?”
  7. Part I Triggering the Red Dot
  8. Part II Striving for Emotional Excellence
  9. Conclusion
  10. Acknowledgments
  11. Index
  12. EULA