eBook - ePub

Counterfeit Luxury and Consumption

Name: Counterfeit Luxury and Consumption
ISBN: 9781040380741

Cláudio Félix Canguende-Valentim,

António Carrizo Moreira,

Vera Teixeira Vale,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Counterfeit Luxury and Consumption

Cláudio Félix Canguende-Valentim,

António Carrizo Moreira,

Vera Teixeira Vale,

About this book

Counterfeiting is a widespread problem in the luxury market. To develop appropriate countermeasures, a comprehensive understanding of this phenomenon is crucial. This book provides a holistic approach to explore counterfeit luxury consumption.

This edited volume seeks to identify new trends by examining three levels of analysis. First, it explores the macro level related to the brand, including corporate decisions and marketing strategies. Second, the meso level focuses on the influence of interpersonal and sociocultural contexts. Thirdly, the micro level examines intrapersonal and situational contingencies. With contributions from international experts, the book provides broad perspectives from both the demand and supply side of luxury counterfeiting, offering valuable insights to help mitigate the issue and improve counter strategies.

Counterfeit Luxury and Consumption will be of interest to researchers, postgraduate students, and policymakers across the fields of luxury management, marketing, consumer behavior, brand management, and ethical and responsible business.

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Yes, you can access Counterfeit Luxury and Consumption by Cláudio Félix Canguende-Valentim,António Carrizo Moreira,Vera Teixeira Vale in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.