eBook - ePub

Corporate Communication about Climate Change

Name: Corporate Communication about Climate Change
Author: Jagadish Thaker

Villains, Victims, and White Knights

Jagadish Thaker,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Corporate Communication about Climate Change

Villains, Victims, and White Knights

Jagadish Thaker,

About this book

Embedded in the emerging field of climate change communication, Thaker provides a comprehensive analysis of enablers and barriers to corporate action on climate change, business role and influence on media coverage of climate change, and its impact on public opinion and the policy-making process.

Focusing on extensive academic research, business reports, case studies, and best practices from around the world, this book offers a practical guide to effective strategies in corporate climate change communication, including leadership communication, rebuilding public trust amidst greenwashing scandals, and engaging stakeholders with business action on climate change. The book provides new directions on the role of social media influencers, artificial intelligence, and big data in enhancing transparency in business actions and effective communication with key stakeholders.

This book is an essential read for students, scholars, and professionals interested in the emerging fields of climate change communication, strategic communication, and related areas of sustainability and Environmental, Social, and Corporate Governance (ESG) communication.

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Yes, you can access Corporate Communication about Climate Change by Jagadish Thaker in PDF and/or ePUB format, as well as other popular books in Business & Business Ethics. We have over one million books available in our catalogue for you to explore.