Digital-Native News in South America
eBook - ePub

Digital-Native News in South America

Building Bridges with Diverse Audiences in Argentina, Brazil and Colombia

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Digital-Native News in South America

Building Bridges with Diverse Audiences in Argentina, Brazil and Colombia

About this book

This book investigates the strategies used by South American digital-native news media in attracting diverse audiences, and their effectiveness, from an audience perspective, in bridging communities and building consensus.

In recent years, independent digital news outlets have emerged in a landscape of increasing ideological polarization. The book addresses the pivotal question of whether these organizations can help promote social cohesion and overcome a divided and fragmented market. Drawing from extensive interviews conducted with audience members, journalists, and media executives from the established news markets of Argentina, Brazil and Colombia, de Macedo Higgins Joyce sheds new theoretical insights on the strategies and practice of independent digital news, its evolution, and its agenda-setting impact in the region.

Innovative and rigorous, Digital-Natives News in South America deftly explores this new and important field of research and will be of interest to journalism researchers and media practitioners alike.

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Yes, you can access Digital-Native News in South America by Vanessa de Macedo Higgins Joyce in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Journalism. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Front Matter
  3. 1. Introduction: Independence as a New Digital Proposition in Newsrooms in South America
  4. 2. Audience Fragmentation and Social Polarization: Case of Argentina, Brazil and Colombia
  5. 3. Bridging Communities in Argentina
  6. 4. Bridging Communities in Brazil
  7. 5. Bridging Communities in Colombia
  8. 6. South American News Audience: Why They Choose Digital News
  9. 7. South American News Audiences: Digital-Native News Functions in Consensus Building
  10. 8. Creating a Common Ground for Informed Conversations in South America: Strategies to Fulfill a Primordial Function within the Digital News Environment
  11. Back Matter