eBook - ePub

Fashion in 21st Century China

Name: Fashion in 21st Century China
ISBN: 9789811629266

Design, Education, and Business

Yuli Bai,

Yingchun Zang,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Fashion in 21st Century China

Design, Education, and Business

Yuli Bai,

Yingchun Zang,

About this book

This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book considers key questions related to the changes in China's fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the current sociocultural contexts. To provide an understanding of these important shifts, this three-part monograph pays close attention to the new generation of Chinese fashion designers and consumers. The book explores in detail related topics such as, how today's Chinese consumers relate to foreign brands, the meaning of apparel brands as identity symbols or cultural signs to contemporary young consumers, the attractiveness of Western fashion designers and brands in the eyes of current Chinese consumers as compared to past consumers, and how brands could adapt to the online-centered consumption behavior. The book serves as an insightful update on the Chinese fashion landscape for researchers, practitioners and passionate followers of its evolution.

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Yes, you can access Fashion in 21st Century China by Yuli Bai,Yingchun Zang in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.